Monday, March 13, 2006

Anti-McDonald's online game is a satirical, 'anti-advergame' that highlights the dark-side of running a McDonald's-like fast food restaurant. The player discovers that to make money running the company you must exploit underdeveloped countries and low-wage workers and feed unhealthy growth hormones to cattle. The game plays like a fast food version of the "The Sims."

"Behind every sandwich, there is a complex process you must learn to manage," Molleindustria, the games creator, said in a statement. "From the creation of pastures to the slaughter, from the restaurant management to the branding. You'll discover all the dirty little secrets that made (McDonald's) one of the biggest companies (in) the world."

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