Tuesday, March 07, 2006

El Pollo Loco's new salad and TV ad

Mexican fast food chain El Pollo Loco has introduced a new Tropical Pollo Salad. It features citrus-marinated, flame-grilled chicken with mango and papaya. This is the fourth salad in their line-up which includes their Fiesta salad, Caesar salad, and Tostada salad.

El Pollo Loco has also started airing new Spanish-language television ads in the LA market with the slogan "My Pleasure Place." This is an extension of their previous marketing message to the Hispanic market, "The fresh Mexican sabor of our flame-grilled chicken brings out the loco in you."

El Pollo Loco, for those of you scratching your heads in the east, is a US chain with 330 restaurants in California, Arizona, Nevada, Texas and Illinois.

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