Boston Market's image upgrade

Fast Casual magazine has an interesting article about the transformation going on at Boston Market.

Boston Market was off to a fast start in 1993, but some bad decisions put there existence in jeopardy until McDonald's stepped and saved the day by buying the company in 2000 for $173 million.

Boston Market is changing image more than food, they've updated their uniforms and tableware. “Part of our brand re-launch is a change of packaging,” said Trey Hall, Boston Market’s chief brand officer. “We thought there was a bit of a disconnect between the quality of our food and what it was served on.”

Boston Market's new marketing message is: “Boston Market saves customers an hour by providing chef-inspired meals.”