Chick-fil-a and the Houston Astros baseball club will unveil new 'fowl poles' (aka foul poles) at Minute Maid Park in Houston tomorrow and the first 30,000 Astros fans at tomorrow's game (July 25) will receive a coupon for a free Chick-fil-a sandwich.
The yellow right and left field poles at the ballpark feature three cows wearing Astros hats. The baseball-themed Cows are hanging off both poles in fair territory and carrying their message of “Eat Mor Fowl.”
The Chick-fil-A signage will also serve as a target for Astro players. When an Astro hits a ball that touches any portion of the poles, including the Cows, Chick-fil-A will award free chicken sandwiches to all fans in attendance for that game.
“The Astros are excited about this new partnership,” said Astros President of Business Operations Pam Gardner. “Activation is so integral in a sports sponsorship, and this is a unique and successful way to brand Chick-fil-A at Minute Maid Park.”
“The greater Houston-area Chick-fil-A Operators are excited to partner with such an outstanding organization as the Astros,” said Bryan Bullington, Owner/Operator of Chick-fil-A Pearland. “The Cows on the ‘Fowl Poles’ are just waiting to give away free chicken sandwiches to Astros fans. We hope that there are several players who will hit the signs this season.”
GO MATSUI!! 8.03.09
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