KFC is underfire for a TV ad depicting an old Taoist surrounded by his apprentices excitedly holding a chicken burger and claiming it as a masterpiece.
The ad mimics a scene from The Seven Swords, a film that depicts historical events and is highly regarded among the Chinese community.
Asia News reports: "Yin Cheng'an, a leading Taoist in the Beijing Baiyun Taoist Temple, said that the old Taoist Fu Qingzhu in the fiction Seven Swords is a real historical figure, and that it is ridiculous to have Fu recommend chicken burgers because he and most Taoists are vegetarian and the faith dictates killing animals is wrong." [via Slashfood]
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