So go ahead... dress up like an cow and chow down for free.
Despite Cow Appreciation Day being an 'unofficial' national holiday for years, last year was the first time Chick-fil-a tied the holiday to their “Eat Mor Chikin” Cows marketing campaign.
“Cow Appreciation Day turned out to be a huge success,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing. “Although we really didn’t know what to expect when we planned the promotion last year, it was clear that our customers were looking for a fun way to celebrate and help the cows, and for a free Chick-fil-A meal, of course. I guess you could say it was ‘udder insanity.’”