Wednesday, July 05, 2006

Wendy's to add vanilla Frosty

After 36 years of only offering a chocolate Frosty, Wendy's is finally going to introduce a Vanilla version in August.

Created by Wendy's Founder Dave Thomas, the original Frosty was one of five products on Wendy's menu in 1969. The Frosty is a cross between a milk shake and soft-serve ice cream. Wendy's serves about 300 million Frosty's annually.

"Dave wanted a dessert on the menu that was so thick you had to eat it with a spoon," said Ian Rowden, Wendy's executive vice president and chief marketing officer. "There is nothing quite like the taste and texture of the Frosty. It's a real treat -- one of the best known, most popular and enduring items on our menu."

"Over the years, many of our customers have asked for a Vanilla Frosty to compliment our chocolate version," Rowden said. "By adding another flavor and stepping up our marketing efforts, we will make a strong brand even stronger."

Wendy's has been testing the Vanilla Frosty in Pittsburgh and Erie, Pa.; San Antonio, Texas; Portland, Ore.; and Youngstown, Ohio, where the customer response and sales results have been positive.


LordJezo said...

You know, it should be known that in Canada they have had the vanilla Frosty for years.

Back when I was in Niagra Falls, Canada, um, 6 years ago? They had this flavor frosty and I was amazed by it.

Glad to see the US is finally catching on.

Anonymous said...

Why is it taking so long to come to Houston ?