After 36 years of only offering a chocolate Frosty, Wendy's is finally going to introduce a Vanilla version in August.
Created by Wendy's Founder Dave Thomas, the original Frosty was one of five products on Wendy's menu in 1969. The Frosty is a cross between a milk shake and soft-serve ice cream. Wendy's serves about 300 million Frosty's annually.
"Dave wanted a dessert on the menu that was so thick you had to eat it with a spoon," said Ian Rowden, Wendy's executive vice president and chief marketing officer. "There is nothing quite like the taste and texture of the Frosty. It's a real treat -- one of the best known, most popular and enduring items on our menu."
"Over the years, many of our customers have asked for a Vanilla Frosty to compliment our chocolate version," Rowden said. "By adding another flavor and stepping up our marketing efforts, we will make a strong brand even stronger."
Wendy's has been testing the Vanilla Frosty in Pittsburgh and Erie, Pa.; San Antonio, Texas; Portland, Ore.; and Youngstown, Ohio, where the customer response and sales results have been positive.