KFC testing new Colonel

Louisville's Courier-Journal reports that KFC has trademarked and is experimenting with a new image of the Colonel, one of the most recognized logos in the world.

The trademark application describes the new representation of Colonel Harland Sanders as "a man with a black bowtie and red apron in front of a red background."

KFC is testing the new look in several restaurants. "It's still to be determined all the exact uses for it," said KFC spokeswoman Laurie Schalow.

See 4 versions of the Colonel in a poll by the Courier-Journal. At the time of this entry, people seem to prefer the 'traditional' look for the Colonel.