But are they gyms or just modernized versions of the McDonald's Playplace (which debuted in 1971) with a new label? With McDonald's new focus on a 'healthy' image in the face of pending so-called 'obesity lawsuits,' calling a play area a 'gym' just makes good sense.
Here's how McDonald's describes their new gym in their press release:
A Whittier, Calif.-based McDonald's restaurant opened its doors to the world's second McDonald's R Gym (at right), a dedicated in-restaurant play area that features interactive game zones designed for children aged 4 to 12. Equipped with stationary bicycles attached to video games, dance pads, basketball hoops, monkey bars, an obstacle course, and a host of other games, the R Gym is intended to provide a fun, easy and convenient way for children to increase their physical activity.
"McDonald's, with its wide variety of menu choices at various nutritional profiles, now also offers a variety of activity for children that promotes exercise and physical fitness," said Bonnie Modguno, registered dietitian and McDonald's consultant. "It's important for kids to eat a well balanced diet but it is equally important for them to play. Now, parents can bring their kids to McDonald's to accomplish both."
The R Gym features the Toddler Zone, an active play environment with age appropriate games that develop physical coordination and social skills; the Active Zone, designed for children aged four-to-eight that promotes physical fitness through fun play; the Sports Zone which features a series of sport oriented activities to promote aerobic exercise for children aged 9-to-12; the Parent Zone which features comfortable seating and provides an excellent monitoring area for their children; and the Dining Area which allows families to spend time together while eating.
via Blue MauMau