In aid of promoting their party trays, Chick-fil-a currently has a Million Nugget Giveaway promotion.
The promotion is co-branded with the Dr. Pepper and the NCAA conferences: ACC, SEC and the Big 12.
Entering at the Million Nugget web site gives you a chance at a trip for 2 to the ACC, SEC or Big 12 championship game, where you'll compete for a chance to throw for up to $1 million, or one of over 15,000 small Chick-fil-a nugget trays. The first 300,000 entrants will also receive a coupon for a free large Dr. Pepper at Chick-fil-a.
I'm thinking it's an effective promotion because until I entered I wasn't aware that Chick-fil-a had party trays. Actually, they've got 10 different ones: Nuggets Tray, Chick-n-Strips Tray, Cool Wrap Tray, Cool Wrap and Chicken Salad Sandwich Tray, Chicken Salad Sandwich Tray, Fruit Tray, Fudge Nut Brownie Tray, Cheesecake Tray, Chick-n-Minis Tray, Cinnamon Clusters Tray.