Hardee's recent TV ad features the billionaire Maloof brothers downing their $6,000 meal: a Hardee's Six Dollar Burger and a 24-year-old bottle of expensive French wine. (The $6,000 meal is only available at the Palms in Las Vegas, by the way.)
In aid of this new wine theme, Hardee's asked a wine merchant near their St. Louis headquarters to produce a wine list for some of their signature sanwiches. Here's a couple of the suggestions by Paul Hayden of The Wine and Cheese Place in Clayton, Missouri:
1/3-lb. Original Thickburger -- "One of my favorite matches for a burger like this is an Australian Shiraz or a California Syrah," Hayden says. "The big fruit of these wines matches well with the variety of flavors on the Original Thickburger." Recommendations: Step Road Shiraz ($15); Qupe Syrah ($17).
1/3-lb. Mushroom 'N' Swiss Thickburger -- "The earthiness of the mushrooms will pair with a good Italian wine like a Chianti or Barbera. The high acidity of these wines will match well with the mushrooms."Recommendations: Gabbiano ($13); Gagliardo Barbers ($17).
1/3-lb. Jalapeno Thickburger -- "The classic Zinfandel will match well with the spiciness of this burger. The full fruit and full body of the Zinfandel will hold its own against the jalapenos." Recommendations: Four Vines Old Vine Zinfandel ($11); Peachy Canyon Incredible Red ($10).
Charbroiled Chicken Club Sandwich -- "With the bacon, this calls for a red wine, but you can go on the lighter side. The flavors of a good Pinot Noir will match nicely with the chicken." Recommendations: Mark West Pinot Noir ($10); Carneros Creek Pinot Noir ($17).
Mr. Hayden isn't the first sommelier to attempt to pair wines with fast food. In August of last year I wrote about an article in the NC Times suggesting wines like Falkner Winery's 2003 Luscious Lips for Wendy's hamburgers and Arby's roast beef sandwiches or a 2003 Maurice Car'rie sauvignon blanc to go with a Subway Turkey and all the trimmings.