Thursday, October 19, 2006

KFC wants the Colonel on a stamp

KFC has asked the US Postal Service to put their founder, Colonel Sanders, on a postage stamp and they want you to sign their petition.

"The Colonel's entrepreneurial spirit and hospitable nature made him an American legend," said James O'Reilly, interim Chief Marketing Officer for KFC. "We believe that a postage stamp in his honor would be a fitting tribute to his memory."

It would also be a marketing coup! Putting the face of the man whose likeness serves as the KFC logo would have a priceless advertising value. It's not the same as putting Ray Kroc on a stamp (not that I think that is a good idea either) because although Kroc founded McDonald's his face wasn't used as their logo. Putting the Colonel on a stamp would be more like putting Ronald McDonald on a stamp.

It is also rather ironic that KFC now wants Sanders on a stamp since in 1975 they sued him for libel for calling KFC's gravy "sludge" and their mashed potatoes "wallpaper paste." (Sanders had sold Kentucky Fried Chicken in 1964.) The lawsuit was unsuccessful and now, 30 years later, they want to honor him with a stamp instead! Glad they could forgive and forget for the greater (advertising and marketing) good.

6 comments:

Hoodlum said...

I think the honor of having one's face on a stamp should be reserved for the truly great and important people, not just the peddlers of America's obesity epidemic.

Anonymous said...

Ray Kroc did NOT found McDonald's. He founded McDonald's System, Inc., the modern franchising arm of the company. But Dick and Mac McDonald had already established the menu, engaged in franchise agreements, and witnessed the establishment of out-of-state operations by the time Multimixer-salesman Kroc came along. The modern QSR formula stems from the brothers McDonald, not Kroc.

Fred said...

The question I would have is did they improve their product? I love KFC gravy and I think the potatoes are..ok. Were they actually worse back then?

Anonymous said...

"Colonel" Sanders was a man who got swindled and sold out too early. He claimed his gravy was "ambrosia" - so good that you could throw away the potatoes and just eat the gravy. The chain replaced his Southern recipies with mass-produced slop. Eleven herbs and spices? No, the food laboratory says flour, salt, pepper, and MSG.

Anonymous said...

kfc marry fred the baker

Anonymous said...

hi i have a comment. i think there should be more websites dedicated to colonel sanders and i wish KFC would go back to how it used to be when people took their time to maket the product good. they need to think about the quality instead of focusing on the quanity.