Chipotle currently has a "30 Seconds of Fame" video production contest for college students at select universities. The entries are 30 second TV ads for Chipotle. The student producers are vying for a $10,000 and airtime for their ad on Chipotle's website. The student's college will also receive $10,000.
You can view all the entries on YouTube. There is a Chipotle '30 Seconds of Fame' YouTube Group where you can view, vote and comment on the video entries. Chipotle also has a page that links to each of the videos.
Here's one I enjoyed that was produced by students at Trinity University. (Something tells me you'll never see this one on TV, but it's hilarious and creative!)
Some of the colleges participating are Academy of Art, American University, Case Western, Chapman University, Indiana University, Kent State, Marquette University, Metro Denver, Rice University, Sac State, SMU, Trinity University, University of Nebraska-Lincoln, University of Dayton, University of Florida, University of Missouri-Columbia, University of Richmond, University of Wisconsin-Madison, & UNLV.