Once upon a time, a Ph.D. went to work at Mickey D's and what he found was illuminating. Jerry Newman, a college professor at SUNY who has taught business courses for nearly 30 years, went undercover as a bottom-rung worker for the biggest names in fast food, including McDonald's and Burger King. Newman found that fast-food chains were the perfect petri dishes for covert research: High-pressure, high-volume businesses with high-employee turnover. The pecking order was also crystal clear, from fry cook all the way up to store manager.Quite a different perspective from Joanna's McRules!
He learns powerful truths about what makes businesses great… From minimum-wage floor sweepers to corner office kings, anyone with a job can learn something from Jerry Newman's experience behind the counter at major fast food restaurants. My Secret Life on the McJob reveals brilliantly simple “Supersized Management Principles” that many Fortune 500 bosses still haven't grasped.
Friday, December 08, 2006
Business professor learns from a McJob
A SUNY-Buffalo Management professor went to work at low-paying McJobs (McDonald's and Burger King) and learned some valuable lessons. His new book is called My Secret Life on the McJob: Lessons from Behind the Counter Guaranteed to Supersize Any Management Style.