Monday, January 01, 2007

BK sells 2 million xbox games

Burger King has sold more than 2 million BK Xbox games in just four weeks. The BK games join the ranks of other top Xbox games such as "Call of Duty 3" and "Saint's Row," which makes it the best-selling collection of games sold for the Xbox this holiday season.

BK is selling three Xbox games in the collection: Pocketbike Racer, "Big Bumpin" and "Sneak King." They are available at Burger King restaurants for $3.99 per game with the purchase of a BK value meal.

"Most video games are considered a blockbuster when they reach the 1 million mark in sales," said Russ Klein, president of global marketing, strategy and innovation for Burger King. "This collection has achieved twice that, thanks in part to the great value for the money and convenient holiday stocking stuffer appeal," he said.

More info on the BK games can be found at bkgamer.com.

7 comments:

Anonymous said...

2 millon xbox 360 video games where can i find them.

Anonymous said...

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Anonymous said...

There was a really good post at http://digitalsignagenews.blogspot.com/2007/01/mediox-to-introduce-multimedia-food.html today about large restaurant chains launching multimedia devices right on the fast food tray. It may be cool to play a game on your fast food display...

http://upload.wikimedia.org/wikipedia/en/3/30/Restaurant_media.jpg

Here is the full post:

Mediox to introduce multimedia food trays
Just when I thought I'd seen every place where you could possibly put an advertising screen, Mediox came out of stealth mode to prove me wrong :) Here's what their press release blurb has to say:

“The market for multimedia advertising in fast food outlets is expected to reach $10 billion by 2012 and our goal is to provide restaurant chains with hardware and flexible content management system to generate additional revenue,” said Roman Kyrychinskiy, co-founder of Mediox. “Initially we are planning to launch this concept by offering fast food restaurant chains several rate plans including providing trays free of charge in exchange for a share in advertising and retail revenues,” he added.

The current version of the interactive multimedia fast food tray prototype featured at Wikipedia.org in “Restaurant Media” article, will be used for software development purposes and is currently being redesigned to facilitate for harsh usage conditions, intuitive interface and easy to use and durable control mechanism. The multimedia tray will allow visitors at fast food restaurants to watch live music broadcasts, movie previews, play games, check out nutritional information and much more. Soon fast food customers will be able to experience enjoy interactive entertainment right on their fast food trays.

If they can get around breakage and loss issues, this could be an interesting idea, though it looks as though it's only in the very early prototype phase right now. And, as opposed to digital menuboards, if a consumer doesn't want to look at the tray, he could simply return it to the counter, or cover over the screen area with a placemat or napkin :)

Thomas Madison said...

My company asked me to investigate this as one of the potential licensing projects. Anyone knows where this is being launched?

Anonymous said...

I also would like to find out more. I think it is a novel idea. Being able to access Internet on your food tray will be very fancy.

TJ said...

Ken, when are you posting again?

Anonymous said...

I can't find Restaurant Media on Wikipedia.org. It used to be there and now it is gone.

I am doing due diligence on these multimedia fast food trays. The concept is becoming very hot. Anyone knows if any company other than Mediox is in business?