During 2007, a new master brand logo will be introduced to more than 5,600 locations worldwide. The traditional logo is the foundation for the new one, a more symmetrical ellipse enhanced with gold and blue curved swishes signifying food and treats. The DQ lettering also has been updated to a font that is more current, adding greater personality. This is the first time in company history that a new logo will be brand-centric for all of the concepts."Most revered in the quick service restaurant industry?" Okay, whatever you say!
"Our original DQ logo is one of the most revered in the quick service restaurant industry," said Michael Keller, chief brand officer for International Dairy Queen, Inc. "The new, modernized version encompasses the tried and true DQ ellipse with modifications made to show our growth as a brand and to reflect the fun and enjoyment associated with our food and soft-serve treats."