BK's pledge on advertising to kids

This week Burger King announced their new policy on advertising to kids with their pledge to the Children’s Food and Beverage Advertising Initiative of the Council of Better Business Bureaus.

BK's pledge limits Burger King advertising and product placement aimed at children under 12 to 'Kids Meals' that meet the following criteria:

• No more than 560 calories per meal;
• Less than 30 percent of calories from fat;
• Less than 10 percent of calories from saturated fat;
• No added trans fats; and
• No more than 10 percent of calories from added sugars.

As part of their 'pledge,' BK listed 3 items they are considering for their Kids Meal:
Flame Broiled Chicken Tenders (4pc): 145 calories, 6 grams fat, 54 calories from fat, 1.5 grams saturated fat, 0 grams added sugar, 370mg sodium.
MOTT’S® Organic Unsweetened Apple Sauce: 50 calories 0 grams fat, 0 grams saturated fat, 0 grams added sugar, 0mg sodium.
Hershey's 1% Low Fat White Milk: 110 calories, 2.5 grams fat, 22.5 calories from fat, 1.5g saturated fat, 0 grams added sugar, 130mg sodium.
The total for the above Kids Meal would be 305 calories, 8.5g fat, 76.5 calories from fat, 3g saturated fat, 0g added sugar, 500mg sodium.

The 'pledge' is scheduled to take effect by January 1, 2008. You can read the entire pledge on Burger King's website.