Yesterday Burger King introduced their new Homestyle Melts for a limited time. BK is billing them as "delicious melted sandwiches just like mom used to make."
There's a Homestyle Melt designed for breakfast and another for lunch and dinner.
For breakfast, the Honey Butter Homestyle Melt, has sausage, egg, honey butter sauce and melted American cheese between two pieces of "buttery flavored" sourdough bread. It costs $2.39.
For lunch and dinner the Bacon Double Homestyle Melt (shown above) has four half-slices of bacon, three slices of melted Swiss cheese and two hamburger patties with a garlic cheese sauce on "buttery flavored" sourdough bread. It costs $2.79 and has 810 calories and 58 grams of fat (more nutritional info below).
"Homestyle Melts are comfort foods Burger King style, with great, robust flavors and textures people associate with home," said John Schafulberger, senior vice president of global product marketing for Burger King Corp.
BK describes the television advertising campaign for these new sandwiches: "three vignettes that feature four moms who are angry at the King for encroaching on their turf by offering melted sandwiches served on soft buttery bread. The moms try to defend their territory, but the King and his new Homestyle Melts are ultimately victorious."
Burger King's Bacon Double Homestyle Melt with Buttery Spread has 810 calories, 520 calories from fat, 58 fat grams, 20 grams saturated fat, 2 grams trans fat, 135 mg cholesterol, 1370 mg sodium, 34 grams carbs, 1 gram fiber, 5 grams sugars, 39 grams protein.