Monday, October 22, 2007

Fast food speed & accuracy survey

QSR Magazine has published 2007 edition of their annual "Best in Drive-Thru" report. (I wrote about the 2006 report last year.)

There's a lot to read in the various sections of the report, so here's the meat. Three ranking lists (starting with the best performing fast food restaurant and going down) that I'll call "Accuracy," "Speed," and "Friendliness."

Speed (found here) is based on the how long it takes to get your fast food drive-thru order. The same 4 chains are in the top 4, but in a different order. Wendy's moved to #1.
Accuracy (found here) is based on how often the chain gets your order right. Chick-fil-a holds onto the #1 spot again this year and Burger King enters the top 5.
The friendliest drive-thrus, based on the use of "please" and "thank you" and smiles, eye contact and an overall pleasant demeanor, can be found here.

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