Last year, Taco Bell's World Series promotion was to offer a free taco to everyone in America if there was left-field home run during Game 3 of the World Series. After six innings with no home runs, Taco Bell extended the promotion to include any home runs.
There were no home runs in the game, but the sportscasters talked about Taco Bell and their promotion during the entire game giving Taco Bell some great exposure (although I'm sure it cost them plenty).
This year Taco Bell's World Series promotion involves stolen bases. Any stolen base during the entire World Series will earn everyone in America a free taco.
Taco Bell is using the slogan "90ft. to free tacos for America" for this promotion. 90ft. being the distance between bases on the baseball diamond.
Major League Baseball Hall of Famer Lou Brock, who stole a record 14 bases in World Series play (including an individual series record seven during the 1967 MLB World Series), will serve as Taco Bell's spokesperson. "Steal A Base, Steal A Taco" will also benefit a worthy cause -- a monetary donation of $20,000 will be made to the Boys & Girls Clubs of America.
If there is a stolen base, you can obtain your free Crunchy Seasoned Beef Taco on Tuesday, October 30, 2007 (if base is stolen in Games 1 or 2 on October 24 or October 25, 2007) OR November 6, 2007 (if base is stolen in Games 3-7, October 27, 28, 29, 31, November 1, 2007). (More details at www.StealaBaseStealaTaco.com)
The good news for taco lover's: There has been at least one stolen base in every World Series matchup since 1990.