Friday, May 16, 2008

Hardee's counters McDonald's chicken biscuit promo

Hardee's has a promotion of their own to counter McDonald's Southern Style Chicken Biscuit promotion yesterday.

The folks at Hardee’s are pretty cocky about their Chicken Fillet Biscuit. Confidant enough to announce that they will give every customer who doesn’t agree that their Chicken Fillet Biscuit is the best a full refund of the purchase price. The “Chicken Biscuit Challenge” runs until June 30 and was announced today in full-page newspaper ads throughout Hardee’s markets.

”Hardee’s was the first fast-food chain in America to offer Made From Scratch™ buttermilk biscuits way back in 1972 and we have been selling a Chicken Fillet Biscuit in all of our restaurants in the South for almost as long,” said Brad Haley, EVP of Marketing for Hardee’s. “So, when some ‘Johnny-Come-McLately’ tries to tout the goodness of their much smaller chicken biscuit, we thought it was appropriate to let the consumer decide who makes the best one,” Haley added. “We’re confident that we won’t be paying out on very many money-back guarantees because our Chicken Fillet Biscuits aren’t just ‘Southern-style’ like the other guy’s, they are real Southern biscuits.”

The Chicken Fillet Biscuit features a 4 oz. seasoned and buttermilk-battered chicken breast fillet served on a fresh, Made From Scratch buttermilk biscuit. It is sold at participating restaurants for $2.99 alone or $4.59 for a small combo with crispy hash rounds and a beverage. Prices may vary.


Josh Ramsey said...

hey, the very upscale "THE KNIFE" at Variety, did a great piece on Mickey D's yesterday:

Anonymous said...


Recently I made a valid complaint to McDonalds customer services dept. about McDonalds poor standards at thier Harben Parade branch at Swiss Cottage, London NW3. The complaint concerned slow service, abrasive attitudes, and matters about unacceptable hygeine standards.

The complaint was passed on to the store by customer services, following which the store's manager, Bakry, promptly banned me from the store. He did not deny that my complaint was valid, but was told that I was banned simply becauseI I had made the complaint in the first place. Their management team consists entirely of immigrants, having come here on dodgy visas and the like, and all of which in favour of my ban, which shows how much we are now under the control of illegal immigrants.

Perhaps this is consistent with McDonalds training practices. It would appear that you have to accept their adverse practices without question or suffer the consequences, as I myself did.