Chick-fil-a has partnered with PEZ Candy, Inc. (the Austrian candy company famous for its ecletic candy dispensers) to produce the Chick-fil-a "Eat Mor Chikin" Cow PEZ dispenser.The dispensers go on sale today (10/13/08) and sell for $1.99 (at participating Chick-fil-a restaurants). They will also be available online at the Chick-fil-a store.
The "Eat Mor Chikin" cows were introduced 13 years ago and have been entertaining us with their desperate acts of self-preservation aimed at converting beef eaters into chicken fans. And now they're being immortalized as a PEZ candy dispenser.
“While our ‘Eat Mor Chikin’ campaign is an integral part of Chick-fil-A’s marketing, it has also become part of American pop culture,” said Steve Nedvidek, Senior Manager of Marketing for Chick-fil-A. “The collectible PEZ dispenser is a great way for fans of the Cows to enjoy these classic candies, as well as to provide an exciting and memorable new way to enhance the Chick-fil-A brand via collectible ‘Eat Mor Chikin’ Cow memorabilia.”
No comments:
Post a Comment