Friday, October 03, 2008

Dunkin' Donuts: America's Latte Break, 99¢

Dunkin' Donuts new "American Latte Break" means that now through November 11, on weekdays between 2 and 5pm, small hot or iced Lattes at Dunkin' Donuts are only 99 cents.

Another 'Dunkin' Deal' is a 99¢ Egg and Cheese Sandwich with the purchase of a medium or larger hot coffee.

"Americans are facing more and more challenges every day, as the economy forces many hard-working people to make difficult choices to keep their spending down. Whether or not to treat yourself to an afternoon latte shouldn't have to be one of them," said Frances Allen, Brand Marketing Officer for Dunkin' Donuts. "Dunkin' Donuts has been serving great coffee for more than 50 years, and no one knows better than us how important a cup of coffee can be in keeping people at their best. With America's Latte Break, those who keep this country running can keep themselves running with a delicious, high-quality latte, without breaking the bank."

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But the best thing about getting a Latte at Dunkin' Donuts is that you can order one by saying "small, medium, or large." That is, you're not forced to use the vocabulary invented by some coffee company's marketing department.

I was reminded of this when I watched this ad on Dunkin's site:



I know this is an old rant that's been beaten into the ground. But, yet, Starbucks is still insisting we use their terminology... so maybe this rant has been ranted loud enough yet for Starbucks to hear.

I just find it so hard, so insulting to my sensibilities to be forced to use Starbucks artificial, elitist 'words' to specify what size coffee I want from their "Baristas!"

So, to help make my point, I'll present you with this oldy, but goody:

6 comments:

Anonymous said...

Get over it. Order what's on the menu. It's not just Starbucks, it's every italian-coffee rooted cafe in the entire universe that doesn't use your bland small medium large terminology. Not that hard!

Ken said...

...didn't say it was hard!
I do say it is ridiculous that when when I order a "large," an employee corrects me and says that I need to order a "Venti." That's ridiculous!

Raiders757 said...

Get over it?! I'm sorry anonymous. Maybe you should get over yourself, and stop being such a trendy sheep.

Screw the Italians, and screw their coffee shops. If I want a "small", i'll damn well call it a "small". I think this rant deserves it's place amoung consumers, who don't need some underpaid idiot telling them how to order coffe when they damn well know what the customer means.

I'm not Italian, and I don't speak Italian. I'm not trendy, and I hate trendy people. I'll order my coffee speaking English, thank you.

Jonathan said...

While it's nice of Dunkies to offer 99 cent lattes, the price being the same for a small, medium or large seems odd.

Not to make a "venti" deal out of this, but the pricing is one more way food establishments are encouraging Americans to either consume too many calories or waste food.

Anonymous said...

According to Dunkin Donuts ads, the .99 latte is for a "small".

Anonymous said...

small is a small at dunkin and same for med. and a large they do not play dumb games with names way to go dunkin