Friday, October 10, 2008

More on Chick-fil-a's Trans Fat Elimination

Both Burger King and Chick-fil-a announced the elimination of Trans Fat from their menus last week.

Chick-fil-a has now offered more information on their announcement.

Of note is the fact that none of Chick-fil-a's core menu items, including it's signature Chick-fil-a Chicken Sandwich, Chick-fil-a Nuggets and Chick-fil-a Chick-n-Strips ever had any trans fat.  They are pressured cooked in 100% refined peanut oil which is naturally trans fat free.

But, Chick-fil-a's popular Waffle Potato Fries, it's breakfast biscuits and some dessert items did have some trans fat.  The Waffle Potato Fries have been trans fat free for the past year.  The trans fat will be phased out of the breakfast biscuits by November.  The only remaining trans fat will be in Chick-fil-a's Cheesecake which has .5 grams of naturally occurring trans fat (and zero grams of artificial trans fat).

from Chick-fil-a:

“While we are proud that we successfully removed trans fat from our lunch and dinner menus, we are especially proud of our accomplishments within our breakfast lineup,” said Woody Faulk, vice president of brand development and director of Chick-fil-A’s menu strategy. “Breakfast has proven to be an extremely competitive daypart for the quick-service industry in recent years, and we are confident the diversity of our menu and the fact we have removed trans fat from our breakfast items without sacrificing taste will continue to help position Chick‑fil-A as a leader in the breakfast category.”

“We are also honored that others in the industry have taken note of our efforts to offer customers a broader menu with healthier choices, especially within our Kid’s Meal offerings,” Faulk added, noting Men’s Health magazine editors David Zinczenko and Matt Goulding recently recognized Chick-fil-A in their new book, “Eat This, Not That for Kids,” as being ‘America’s Healthiest Restaurant for Kids.’ “We have been intentional about offering a variety of healthier options for children over the past several years. We now offer a fruit cup as side option as part of our Kid’s Meals, and children also have a variety of beverage choices, including milk, apple juice, or freshly squeezed lemonade. Offering a menu with zero grams of trans fat is a strong complement to our nutritional efforts for children.”

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