Wednesday, October 01, 2008

New Sonic TV Ads Mimic 'The Hills'

Sonic Drive-In has 14 new TV ads that mimic the MTV drama The Hills. The Sonic miniseries is called The Stalls and Pete and T.J. are still the standard characters in their customary seats in their car at Sonic.

The first ad in the 14 week series is below. The ads end with "to be continued." According to AdWeek, "in subsequent [ads] Pete and T.J. discuss banana pudding shakes some more and decide to move to Los Angeles to pursue romance, only to discover they've fallen for the same woman."

The Stalls even has its own web site ( with complete episodes, cast bios, and 'food from the show!'

From the 'season' promo on The Stalls site: "This season on The Stalls: the drama heats up for T.J. and Pete over a couple of Shakes and Blasts. Who knows what will happen on each episode. But one thing's for sure, intensity is definitely on the menu."

Sonic sponsors "Backchannel." The game that you can play while watching The Hills on MTV. Sonic also sponsors The Hills Finale Fantasy Sweepstakes which gives the winner a trip to The Hills finale and $1,000 cash.

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