Thursday, November 20, 2008

BK Drops Special Marketing Wallets

So Good food blog has a thorough documentation of a guerilla marketing effort by Burger King.

Evidently Burger King has been dropping wallets (so far in Chicago and Orlando) with cash, a map of area Burger King locations and a message telling the finder that he can also be a keeper.

The message reads: "Attention would-be good samaritan: Don't worry about lost & found. The King wants you to keep this wallet and everything in it."

Read the rest of the story and see more photos at So Good.


ymcaro2 said...

Good Job !!!! Now can i have a Whooper Meal!!!

green eye wil said...

Good strategy!! now more customers will visit bk and ask for there free whopper combo.