Tuesday, November 04, 2008

Chick-fil-a's NASA Kid's Meal

Chick-fil-a has teamed up with NASA's Kennedy Space Center for their latest Kid's Meal premium.

It's part of Chick-fil-a's longstanding "Growing Kids Inside and Out" program that aims to educate and inspire their younger customers with the prizes they put in their Kid's Meals.

Each Kid's Meal will contain one of the 4 parts shown above to create a miniature version of the Space Station.

The piece I've got, the Command Center (second from right in the picture), has 8 double sided round cards (examples below) with facts about NASA's Constellation program, the program that follows the Space Shuttle. With facts about planned trips to the Moon and Mars.

“We hope that the Kennedy Space Center premiums teach our youngest customers about space and inspire their curiosity beyond their immediate community,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing. “Through our Chick-fil-A Kid’s Meal Program, local Family Night events in the restaurants and outreach to schools and children’s groups in our communities, we aim to have a positive impact on the lives of children both developmentally and educationally.”

Chick-fil-a also wants you to remember that Men's Health magazine recently recognized Chick-fil-a as "America's Healthiest Chain Restaurant for Kids." The Chick-fil-a Kids Meal includes a choice of Chick-fil-a Nuggets or Chick-n-Strips and a variety of side choices, including Waffle Fries, dessert items.

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