Tuesday, November 18, 2008

McNuggets 25th Anniversary & Fan Site

McDonald's has launched a fan-site for Chicken McNuggets today (11/18/08) at www.Nuggnuts.com in celebration of the McNugget's 25th anniversary.

The Nuggnuts fansite links to the McNuggets Facebook site, a Nuggnut Hall of Fame and the Nuggnut Pledge, which reads:
I, [state your name], do solemnly swear, that I am totally into Chicken McNuggets. I pledge to eat lots of McNuggets, especially when hungry, in any way I see fit. I understand that it's perfectly cool to write songs about McNuggets, to take pictures of ones that look like famous people, and to videotape them dancing. I promise to tell anyone who will listen about my passion for dipping, popping, dunking, sharing, sneaking and generally just bowing down in awe to original tender, juicy white meat Chicken McNuggets, even if it makes me sound like a paid spokesperson. Which is a job I would actually love. Because I'm a Nuggnut, and proud of it. Sincerely, [your name again].
“McDonald’s Chicken McNuggets have a vocal and enthusiastic fan base,” said Marta Fearon, director of marketing for McDonald’s USA. “We knew there was no better way to celebrate the 25th anniversary of Chicken McNuggets than by embracing these fans and inviting them to share their passion with others.”

There's been much guessing over the years about what is really in a Chicken McNugget... it is truly considered the mystery meat of fast food.

To counter this perception, McDonald's has gone out of their way to reassure us all that the McNugget is a pure and healthy product by sending their Moms' Quality Correspondents to experience and report on the McNuggets trip "from farm to Happy Meal."

I think you should decide for yourself and even if you can't follow the chicken from the farm to the restaurant, you can at least know what's in the final product. Excluding natural and artificial flavoring components (which are considered trade secrets!) here are the rest of the indrediants in a Chicken McNugget (as supplied by McDonald's):

White boneless chicken, water, food starch-modified, salt, chicken flavor (autolyzed yeast extract, salt, wheat starch, natural flavoring (botanical source), safflower oil, dextrose, citric acid, rosemary), sodium phosphates, seasoning (canola oil, mono- and diglycerides, extractives of rosemary). Battered and breaded with: water, enriched flour (bleached wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), yellow corn flour, food starch-modified, salt, leavening (baking soda, sodium acid pyrophosphate, sodium aluminum phosphate, monocalcium phosphate, calcium lactate), spices, wheat starch, whey, corn starch. Prepared in vegetable oil ((may contain one of the following: Canola oil, corn oil, soybean oil, hydrogenated soybean oil with TBHQ and citric acid added to preserve freshness), dimethylpolysiloxane added as an antifoaming agent).

Hey, Chicken is listed first! And they must use a lot of it since McDonald's is anxious to point out that, "Starting in December, McDonald’s will be featured on the National Chicken Council’s consumer Web site, www.eatchicken.com, as part of a “Showcase of Chicken” feature on McDonald's."

McDonald's has supplied Fast Food News with this McNuggets Timeline:
  • 1983 McDonald's introduces Chicken McNuggets to its national menu. The national launch is supported by the "McNugget Mania" advertising campaign.
  • 1984 - Chicken McNuggets are introduced in Canada, Japan, France, and Germany.
  • 1986 - McNuggets Shanghai, accompanied by a pair of chopsticks, a fortune cookie and a choice of sweet and sour, teriyaki or hot mustard sauce, was introduced to the menu as a temporary promotional item.
  • 1988 - McDonald’s introduces the promotional product Fiesta McNuggets, which came with a collective coin.
  • 2003 - McDonald's switches to Chicken McNuggets made with all white meat to enhance the quality and flavor of the popular menu item.
  • 2008 - McDonald's celebrates the 25th anniversary of Chicken McNuggets by launching an online fan community for McNuggets enthusiasts at www.Nuggnuts.com.


Anonymous said...

I hate to say this but as much as I love them, I loved them more when they used a combination of white and dark meat chicken.

Anonymous said...

I remember the Shanghai chicken Mcnugget promotion, I loved it and the Mcnuggets were very tasty, I loved the teriyaki sauce. I must have had it every day for two or three weeks.

But alas the year of our Lord Two Thousand Aught-Three brought all white-meat Mcnuggets (the dark were my favourites as the white ones choke me) and was thusly the last occasion I had to purchase anything from McDonalds again. How sad.