McDonald's is showing some serious stamina in their quest to take some (or much, or all) of Starbucks business.
Their campaign started in April of 2005 when they announced their new specialty coffee drinks. Since then their coffee outranked Starbucks in a Consumer Reports survey and they've come up with some interesting coffee product placement on TV news among other things.
Then, earlier this year, Starbucks announced the closing of 600+ of their stores and some say McDonald's attempt to become a morning 'beverage destination' was at least a little part of the problem for Starbucks.
And now this:
Wow, McDonald's isn't letting up and they're going after Starbucks head-on now.
Another billboard (also appearing in the Seattle area, Starbucks home turf) reads "large is the new grande."
This ad tactic really takes advantage of the tough economic times, too. Some people are starting to realize that cutting the $4+ coffee from their daily routine can really save them some money ($1,460 per year).
Dunkin' Donuts has also been pointing this out and has certainly done some damage to Starbucks business, too, with their "Friends Don't Let Friends Drink Starbucks" campaign and their independent study showing that folks prefer Dunkin' Donuts coffee over Starbucks.
Their campaign started in April of 2005 when they announced their new specialty coffee drinks. Since then their coffee outranked Starbucks in a Consumer Reports survey and they've come up with some interesting coffee product placement on TV news among other things.
Then, earlier this year, Starbucks announced the closing of 600+ of their stores and some say McDonald's attempt to become a morning 'beverage destination' was at least a little part of the problem for Starbucks.
And now this:
Wow, McDonald's isn't letting up and they're going after Starbucks head-on now.
Another billboard (also appearing in the Seattle area, Starbucks home turf) reads "large is the new grande."
This ad tactic really takes advantage of the tough economic times, too. Some people are starting to realize that cutting the $4+ coffee from their daily routine can really save them some money ($1,460 per year).
Dunkin' Donuts has also been pointing this out and has certainly done some damage to Starbucks business, too, with their "Friends Don't Let Friends Drink Starbucks" campaign and their independent study showing that folks prefer Dunkin' Donuts coffee over Starbucks.
image via Seattle Post-Intelligencer
2 comments:
Also you can go to a Burger King and find a better price..and taste good too!!!
wow that is sooo totally cool dude i think you guys should reinvent subrust dude thats soo freakin awsome pls!!!!!!!!!!!!
Post a Comment