If you've seen the short versions of Burger King's new marketing concept, we've got the full length version for you to watch below.
It's called "Whopper Virgins" and the idea is to let folks from remote parts of the world, who have never heard of McDonald's or Burger King, try a Whopper and a Big Mac.
But it is more than just your average taste test. Directed by Stacy Peralta (skateboarder turned director, he's an original Z-Boy from Dogtown), the documentary takes an interesting look at people from around the world trying a hamburger for the first time.
Picking up a hamburger is second nature to us, so it is interesting to watch people try to pick up a hamburger for the first time!
Here's the full video (it runs over 7 minutes long):
You can also watch it at BK's Whopper Virgins site.
more on the movie:
"I was eager to sign on to this project when I realized the risk Burger King Corp. was taking to uncover the true nature of peoples' love for the Whopper sandwich," said Stacy Peralta, award-winning director and producer of films such as "Dogtown" and "Made in America." "The footage that my crew and I were able to capture takes a revealing look at the naked truth behind the Whopper sandwich's following."
"The people we encountered along the way were wonderful," said Brian Gies, vice president, marketing impact, Burger King Corp. "They were enthusiastic about sampling our product and even more eager to share their culture, including their own food, with the team conducting the tests."
In keeping with BKC's philanthropic philosophy to give back to the communities in which it lives and works, at the conclusion of each taste test, Burger King Corp. worked cooperatively with local authorities to make donations, tailored specifically to benefit each individual community that participated in the 'study' and make a lasting contribution in each region. The company donated educational supplies and children's toys in Thailand and Greenland that will benefit local schools and increase learning opportunities for children. In Romania, the company helped fund a restoration of a 17th century church, which will enhance one of the community's central gathering places.