Tuesday, October 21, 2008

Long John Silver's Intros Freshside Grille

Long John Silver's, the fast food seafood chain, introduced a new menu concept today that they are calling "Freshside Grille." The new menu options are being promoted as healthy, premium seafood entrees.

The 3 new Freshside Grille entrees are (as pictured, top to bottom) Grilled Tilapia in garlic herb sauce, Shrimp Scampi in garlic butter sauce, and Grilled Pacific Salmon in a sauce of red bell peppers, black pepper, garlic and olive oil. Each entree is served on seasoned rice with a breadstick.

Long John Silver's and their nutritionist-for-hire are quick to point out that each of the Freshside Grille entrees have 10 or less grams of fat and no trans fats. But this is only true for the entrees, not the sides shown with them (rice, corn, veggies and breadstick)... the sides add more fat and do have some trans fat.

A statement from Long John Silver's "noted nutrition scientist, author and expert on seafood nutrition," Dr. Joyce Nettleton says, "Fish and shellfish are an important source of protein and long-chain omega-3 fatty acids, which are known to have health benefits for the heart, eyes, brain, immune system, and for pregnant and nursing women and their babies. Long John Silver's has taken an important step in offering low-fat, non-fried seafood choices with the new Freshside Grille menu."

Fast Food News has the complete nutrition information for Long John Silver's Freshside Grille entrees and sides below, but be certain to take note that the nutrition information for the entrees is not the nutrition information for the meals you see photographed above. It is only for the entrees, not the additional side items.

Long John Silver's is proud to point out that the Gilled Tilapia entree has only 110 calories and 2.5 grams of fat, but if you dine on the Grilled Tilapia as it is shown in the photo, with the rice it is served on, the Vegetable Medley, Corn, and Breadstick you will be consuming 760 calories, 22.5 grams of fat and 2.5 grams of Trans Fat. That's a big difference.

The bed of rice under the entrees come with the entree, but is not included in the nutrition data for the entree. The Vegetable Medley, Corn and Breadstick, along with the Rice add 650 calories, 180 calories from fat, 20 grams of fat, 2.5 grams Trans Fat and 1495 mg of Sodium.

Long John Silver's hasn't updated their main website (www.ljsilvers.com) for a long, long time, but now, to introduce their Freshside Grille concept, they've launched a new web presence at www.freshsidegrille.com.

New Freshside Grille Commercial:

There's also a behind-the-scenes, making-of, video showing the people in the commercial getting hit by the big splash.

Freshside Grille, complete nurtional information:

With rice and sides (as shown): 760 calories, 200 calories from fat, 22.5 grams fat, 2.5 grams Trans Fat, 1735 mg Sodium.

With rice and sides (as shown): 760 calories, 220 calories from fat, 24.5 grams fat, 2.5 grams Trans Fat, 2055 mg Sodium.

With rice and sides (as shown): 800 calories, 225 calories from fat, 25 grams fat, 2.5 grams Trans Fat, 1935 mg Sodium.

1 comment:

Anonymous said...

Their regular menu is even worse.

We all know that the fried fish is worse for you than the grilled fish; but I doubt most people know exactly how bad theirs is.

A person eating one of LJS's dinner size platters will consume between 19 and 27 grams of transfat in one meal. Even the smaller basket size sampler (one side, less than half the size portion of shrimp) contains 17 grams of transfat.