Wednesday, July 21, 2010

Chipotle Wants Your Junk E-Mail

Chipotle has announced that they are doubling their donation to The Lunch Box if its new goal of 1 million junk e-mails is reached by August.

The Lunch Box, which will help to give approximately 32 million school children at 100,000 schools nationwide access to 100 school tested, junk-free recipes created by Chef Ann Cooper, the Renegade Lunch Lady.

"Clearly, Chipotle has many like-minded fans when it comes to making sure the nation's schools have access to better, more sustainably raised food," said Steve Ells, founder, chairman and co-CEO of Chipotle. "The immediate response which got us to 500,000 pieces of junk e-mail inspired us to increase our donation to The Lunch Box, an organization that shares many of our beliefs when it comes to sustainable food."

Forward your junk to:

Chipotle points out that "As in the first wave of this simple but effective campaign, no e-mail addresses will be automatically captured when junk e-mail is submitted through its no junk campaign, and the content of e-mails will not be read."

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